Brand WA was a co-operative marketing strategy aimed at differentiating the destination of Western Australia in the global market place. Using a visual identity system Brand WA captured the unique spirit and character of Western Australia, encompassing the enormous regional diversity in a vibrant and contemporary style.

Registered licensed users of Brand WA are still able to use this branding system and may still sign in.

Tourism WA invites all tourism product in Western Australia to adopt the State’s new tourism positioning of ‘Experience Extraordinary’. A free industry toolkit is available to help tourism businesses leverage the power of ‘Experience Extraordinary Western Australia’.

More information on ‘Experience Extraordinary’ is available on the Tourism WA website.